Yesterday I was on a mission to buy the perfect dress for a red carpet event I had to attend. As I walked through one of the major department stores, there was hardly a staff member to be found and zero customer service. Not only did I have no one to suggest a dress for my occasion and body type, but also even if I had found my own dress in store, they made it hard for me to give them my money to pay for it so I left. On my way out I passed through the cosmetic department and it hit me… the realisation on how frustrating and confusing it must be to be YOU… a consumer simply wanting to buy that miracle skincare to help them attain that perfect skin they desire. I overheard the lady behind one of the cosmetic counters ‘selling’ to a lady in her mid 40’s. I felt sorry for the customer as she seemed emotional to get her skin clear and fresh for her big day and the lady behind the counter was telling her information that was (what my 21 years of industry experience as a dermal therapist has taught me as) simply not correct.
So I thought no wonder many of you self diagnose with the use of the Internet and ‘Dr Google’ and why many of you order your self prescribed products online… Why would you not when this is the alternative for many? ZERO customer service experience!… ZERO faith in the knowledge of most our industry!…ZERO results in your skincare because it was self diagnosed!… ZERO WOW factor at all really!. Not industry related now but in general I feel that It’s a shame because as a society as a whole, we are all now accustomed to receiving zero service as the ‘norm’ so we accept it. We used to comment when we had a bad experience but now I don’t know about you but I always comment when we have a great experience because it’s rare. Shame really.
The thing with buying your products online is that there are so many easily available to you so how do you choose? There are also many really active products available that have such a low pH in a burning acid cream that they totally damage the top layer of the skin. Then as you try to soothe and hydrate this dry, damaged and impaired skin with a thicker moisturizer, the pimples appear. And so it goes that vicious cycle until you realize you need professional help. As you come for help you may not tell us the whole story with what concoctions you have conjured to get your skin that way and to undo and normalize your skin we must be a detective and rest assured a professional dermal therapist can help you, but this will take about 6 weeks of treatment in clinic and homecare to get you on the right path to that healthy skin you dream of.
I have a question for you… How many of you visit the hairdresser every week for your blow-dry, or every few weeks for the colour or cut, or get your nails done regularly?
Are hair and nails more worthy than the skin you’re in? You’re skin is alive and you must value it, nurture it and preserve it. Your skin is the first sign of internal health isn’t it? When you see a glowing healthy skin we automatically associate this with health and wellbeing.
I want to explain why I believe you should prioritise the one and only skin you get. I understand shopping online and self-diagnosis can be convenient and often cheaper, but sometimes you get what you pay for. I cant stress enough that a beauty therapist trained in dermal therapies has the highest standards for your skin health and is a much safer, more effective and in the long run, cheaper (taking into account the money you spend on correcting self diagnosed blunders) option than self diagnosing over the internet. Your local dermal therapist can offer you almost instant results with the use of technology and combination modalities such as laser, IPL, Radiofrequency, needling, light therapy and not to mention the instantly gratifying anti-wrinkle and filler injectables. She is also your professional advisor to what skin care ingredients you need to use on your skin at home to prolong your results and preserve your skin as youthful as possible. She will look at your skin and causes of your skin conditions in a very holistic manner to get to the cause of that concern and not just cover it up with a ‘band-aid’ solution. I urge you to reassess your priorities… if you regularly visit your hairdresser and nail artist, do you regularly treat your skin? Its not a ‘treat’ or pamper anymore, it’s a necessity!
In the US it is seen as part of the normal routine to visit your dermal therapist regularly to keep your skin at optimal health, it is as normal as visiting your GP or your gym. Your skin changes constantly in response to seasons, hormones and life aggressors. Let your professional therapist help maneuver you through these changes with a customized routine to keep a healthy glowing skin all year round. Just a thought!
By Rene Thorpe
02 9634 2411